After the film, she came up to me in the lobby, shook hands, and said, ‘Hi! I am Aishwarya Rai. “I remember we were at the screening of Raja Hindustani.
The way he describes that first meeting describes the effect that Aishwarya had on Bhansali in great detail. In an earlier interview to Filmfare, Bhansali had described his first meeting with Aishwarya at the screening of Aamir-Karisma’s Raja Hindustani. Shah Rukh Khan had already become the evergreen Raj/Rahul, Kajol and Karisma Kapoor ruled the roost, and family dramas were seen as the sure-shot hit formula so when Aishwarya danced with abandon in the Bhansali film, it was like Hindi movies had found its new star.
In the late 1990s, movies were as mainstream as they could be. So it comes as no surprise in 2021 that Aishwarya’s stardom, and her fame, is not dependent on her appearance in movies.Īishwarya was asked to participate in the pageant in 1993 as well, but she finally took it up in 1994. Aishwarya had been a household name ever since she won Miss World in 1994 and even before she made her debut in the movies, she was a known face in the fashion world. In both these films, she was the central figure who drove the story forward. In the movies, it was with Sanjay Leela Bhansali’s Hum Dil De Chuke Sanam and Subhash Ghai’s Taal that Aishwarya captured the imagination of the audience. It was during the same interview that Prahlad Kakkar spoke about the now-iconic Pepsi ad that changed the trajectory of Aishwarya’s career. In an episode of talk show Jeena Isi Ka Naam Hai, ex-Miss India and fashion writer Meher Castelino revealed that Aishwarya was declared as ‘the face of ’93’ in a Sunday Midday centerspread, which basically put her on the map. When she first appeared in a Pepsi commercial in the early 1990s, she left the audience awestruck with her charismatic appeal, and decades later, one still can’t move on from her beauty which has often overshadowed her other virtues.Įven before she won the Miss World competition in 1994, Aishwarya was making waves. Aishwarya was a star even before she entered the movies. Despite not having a movie release in a while, Aishwarya still has a fan base that swears by her beauty and celebrates every time she poses for the camera but this celebration of her aura is not a recent phenomenon.
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